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Notes on cold email
that gets replies.
Opinions on B2B cold email, offers, and outbound, including the parts most agencies would rather not say out loud.
Guaranteed meetings are a cold email red flag
An agency paid per meeting is paid to book calls, not good calls. What that incentive does to your list, your domain, and your pipeline.
Read the article →Volume hides bad offers: the math of cold email
Sending more doesn't fix a weak offer. It just makes it more expensive. A simple funnel model shows which lever actually moves meetings.
Read the article →Relevance beats personalization in cold email
“Loved your recent post” isn't a reason to reply. Why AI-personalized first lines stopped working, and what to write instead.
Read the article →Send us your cold email.
We'll tell you why it's ignored.
Paste your current email or sequence. Within two business days you'll get a written teardown: what's wrong, and what we'd send instead. Free, no call required.